#NotTheOne

‘Not the One’ is an anti-knife crime campaign with the aim of reducing the number of knife crime offences and perpetrators in south Wales.

The partnership-led campaign aims to educate 11-16 year olds on the dangers and consequences of carrying a knife, targeting teachers, parents, friends and family with an educational pack of information. Resources include quizzes, true or false questions, lesson plans for educators, and videos with two victims of knife crime, the parent of a knife crime victim and a youth worker.

Jointly funded by the South Wales Police and Crime Commissioner, the Wales Violence Prevention Unit and South Wales Police, the campaign has seen great success since its launch in 2022:

• More than 15,000 young people reached with the resources
• More than 100,000 engagements on social media
• Winner of an Anthem award

The second phase of the campaign launched in April 2024, with additional resources to support conversations with children and young people about knife crime.

These resources have been developed following workshops and surveys with children, young people and professionals who have used the campaign.

Superintendent Esyr Jones said:

“This campaign has been built with and for young people, and seeks to empower communities to act against knife crime. It provides individuals who have an influence in young people’s lives with information, guidance and referral options if they believe that a child they care for is at risk of being drawn into knife crime.

“Whether you are a parent, teacher, youth worker, sports coach or a young person yourself, this pack provides you with educational information to make a difference and potentially save lives.”

Dan Jones, Head of the Wales Violence Prevention Unit, said:

“Children and young people have told us that a key reason someone may carry a knife is because they think it will help keep them safe. In fact, the opposite is true, you are much more likely to get hurt by a knife – either your own or someone else’s – if you carry one yourself.

“With this campaign, we listened to children, young people and professionals, and developed resources which centred the solutions to knife crime suggested by children and young people. Thankfully, knife crime in South Wales is rare, but one knife crime incident is one too many, and by working together with professionals, children and young people, I am certain we can reduce knife crime even further.”

• Visit the campaign website here: Home - NotTheOne
• Download resources here: Resources - NotTheOne
• Download the campaign video here: Campaign video - Google Drive
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